Sending out emails and News letters.

Face it: There's a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing any law-abiding citizen ever wants is to be associated with spam. That's why we created Express Email Marketing. Now you can enjoy all the benefits of email marketing – and steer clear of ever being considered a spammer.

No one wants to receive marketing emails they didn't request. That's true! But there are many people who want to know about your products, company or organization. These people will welcome hearing from you and actually look forward to getting your emails.

Nor do we don’t want to invest the time and money into a drip email campaign or newsletter to get no return on investment or not know what our return even is. That would be a waste.

We do not recommend that you send email campaigns from your outlook account.

First of all, they will not be spam compliant. This means that there needs to be a way for someone to unsubscribe from your newsletter or drip email.
Second, it looks unprofessional. You can’t really make your Outlook email branded like a website or newsletter without a ton of work every time. 
Lastly, a professional newsletter gives the impression that you care enough to send a visually well done newsletter and that you are an expert in your field.

So don’t send a newsletter or drip email campaign out if you’re not going to make it look professional and make it truly represent your business.
We offer great prices on professional email newsletters and drip email campaigns at starting at $7.99 per month. Check it out.  

How to configure Outlook to get your email.

Outlook is a wonderful tool to get all your emails in one place. If your like me, you have multiple email accounts. Logging on to each one to get the emails is a pain, so I use Outlook to gather them all up and send them to my inbox. This will work for almost any email provider except Yahoo. For Yahoo, you will need to pay for their premium email or get an additional program which slows your Outlook down. If you have a Yahoo account, it's best to go to Yahoo and get your email there. Unfortunatly for smart phone users, Yahoo can be a bit of a challange as well.

Note: Verizon users please change your port on your outgoing server to 587 before June 1, 2010. Verizon is making this change to help stop bots from sending bogus spam emails from your email account.

Basic configuration and directions:

Open Outlook and go to your mail page. This is where we will start.

  1. At the top, go to tools, account settings, and then the email tab. (should be the first one.)
  2. Click “new” (just above name, just below the email tab.)
  3. Select the button “Microsoft exchange, pop3, imap, or http.”
  4. Click next
  5. Click at the bottom left “manually configure server settings or additional server types"

  6. Click next
  7. Make sure the button “Internet Email” is selected
  8. Click next
  9. For most email accounts they will be Pop3. For AOL, you will use IMAP.
  10. Fill in the form with your email account information. For your user name, you will usually use your full email address.
  11. For you incoming mail server, you will need to look that part up with your email provider. For example Verizon users will put in “” and “” respectively.
    If you are using AOL, use IMAP settings and use “” for incoming and “” for outgoing.
    Or for AOL you can use Pop3 setting and use “ and”
    (your choice each has its own advantages.)
    If you are using or for your email server, use the following: incoming “”, outgoing “”.
    For Gmail users: use IMAP settings and use “ and “”.
  12. Make sure the box “remember password” is checked if you don’t want to enter your password every time you get your email.
  13. Leave the box “Require logon using secure password authentication (SPA)” unchecked.
  14. Click more settings
  15. Click the Outgoing Server tab. Make sure that 'My outgoing server (SMTP) requires authentication' is selected. The radio button 'Use same settings as my incoming mail server' should also be selected.
  16. Click the Advanced tab
  17. Use the following settings for your email server.
    Verizon: incoming- 110; outgoing- 587 (note this is a change from 25 starting June 1, 2010)
    AOL: incoming- 110 or 143; outgoing- 587
    Net2Nite or Go daddy: incoming- 110; outgoing- 25
    Gmail: incoming- 993 and SSL encrypted; outgoing 587 and TSL encrypted.
  18. Click ok
  19. Click “test account setting”
  20. Click done.

These are some of the most commonly used email setups for Outlook. For Hotmail, windows live and others, there are additional plug-ins and software needed to get your email. I don’t cover those in this article.


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