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If you have a service business, don’t you want your potential clients to be able to find you easily? Would you like them to know all about the services you offer without the pressure of the sale. A website can be a great tool for increasing sales of your service. People expect service businesses to have a good web presence. If you don’t, your new clients may go to someone who does have a web presence.
What about your existing client base. Would you like them to know about new services that you offer? Would you like them to tell their friends and family about your business and how best to contact you? A website is an easy way for your clients to spread the good news about your business.

If you sell products, would like your store to be open 24/7, 365 days a year? The easiest way to do that is have a website. Your customers can order anytime. Why do people shop on the internet?
Well the old school of thought was that if your customer touched it, they would buy it. But with more and more consumers getting internet savvy, convenience  is what they are looking for. They want it now, they want it easy, and they want it for a good price. With a website to enhance our store, you can give the consumer exactly what they want. We hear consumers say “if the store does not have a website, I will not do business with them.” Does this mean that you can only sell on the internet? NO, but it gives you a way to sell more. It also gives consumers a way to find your store, and learn more about your store.

If you run a museum, small organization, or other small non-for profit organization, an easy solution to help out with your visability is a website. You can tell your base about your organization and get more people involved.

Some folks just want to have a site that is fun, interesting or showcases themselves or their hobbies. We have inexpensive and easy sites to create and maintain. Start you site today. Do you like photography and would like to share you passion with others? Do you want to create a blog about your travels? Do you want an easy way to keep your family up to date with something special going on in your life. A website is an easy way to do that.

Here are the Top 30ish things that annoy people about websites! Use them at your own peril.

  1. Background music, sound effects that start automatically.
  2. "Under construction" notices
  3. Too many Level-1 navigation bars to fit on a normal screen
  4. Navigation bars that are hard to read
  5. Text that is hard to read because of size or color
  6. Top and side navigation bars
  7. Buttons that don't work
  8. Erroneous navigation information
  9. Broken links   
  10. Pop-up windows that have nothing to do with the site.
  11. Blinking stuff   
  12. Animations in general
  13. Flash animation that you have to look at before you can enter the site
  14. Horizontal scrolling required
  15. Black backgrounds
  16. Gaudy overdone graphics
  17. Pages that take "forever" to load even with high speed internet
  18. More than 1 or 2 clicks required to get to where one want to go
  19. Lousy quality pictures / graphics
  20. Small text as a standard
  21. Bad links-they don’t go anywhere or the wrong place
  22. Design inconsistencies
  23. Interesting thumbnails without enlargements available
  24. Overlapping elements
  25. Bad scripts which don’t run on most browsers
  26. Oversized site banners-the ones which take up the whole top of the page
  27. Erroneous scripts (JavaScript, Java, C++, PHP, Perl, VBS, other applets or CGI's)
  28. Clutter:  no white space, & can't find anything
  29. The "back" button not taking me where one expects to go
  30. Graphic-based links without a tool-tip telling one where it goes
  31. All Advertising, no content
  32. Too much fluff in texts- keep it short and sweet!

 

A web site is one tool of many to market a business. It doesn’t matter whether the business sells products or services. It is just one of many tools in your tool belt. It is important to make each one of your tools work hard and be productive.
Let’s say you have a really great looking flyer. This flyer was created by the world best graphic artist.  But the content of the flyer is gibberish. How productive would that flyer be? My guess is not very. Let’s make the content not gibberish but not very informative. Better, but not as great as it could be.
Now let’s reverse it. You have a plain flyer but great content. This would actually be better than a great looking flyer with gibberish. Now make the plain flyer look a little bit more interesting but still with great content. Ask which you would rather have working for you?

A web site is like a dynamic flyer. If the content is not great, it does not matter how wonderful it looks, it is not doing its job. This is what all the search engines look at. Will this web site content give the consumer what they are looking for. The search engines don’t care how beautiful your site looks. They want to rank your site based on content. And they want to see the content laid out in an organized way.  The browsers will display your site well if the coding behind it is W3C compliant. So the content must be great and the coding must be compliant.
If you want your consumer to find your site, it must be seen by the search engines. Unless you want to spend a fortune advertising your site.
Once you have great content, and it is laid out the way search engines want to see it, then you need to make it user friendly. By this I mean that you want them to stick around and read your site and buy your product or service. That is the ultimate goal. To make you money.
In order to get the consumer to stay and read your site, you need to make it easy to read and easy to navigate. If it is confusing , boring, uninformative, or not what you advertised, then they will leave.
But if your site and content is easy to read, easy to navigate, informative, understandable and exactly what you advertised than they will probably stick around.

 

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